The price hikes were announced in an earnings report that showed the company's global subscriber base reached 247 million at the end of September. "It is firing on all cylinders, with recent efforts all heading in the right direction," he said. PP Foresight analyst Paolo Pescatore said the third-quarter growth at Netflix was a testament to its recent crackdown on password sharing and the opportunities for growth as it moves into advertising. Investors welcomed the news, sending Netflix shares climbing to $390.80 in extended trading from a close of $346.19. The cost for premium rose by 2 pounds to 17.99 pounds in Britain and by 2 euros to 19.99 euros in France. Netflix increased the US price of its premium ad-free plan by $3 per month to $22.99. Sarandos said Netflix was "totally committed to ending this strike." The company's third-quarter customer gains represented its strongest quarterly uptick since the second quarter of 2020, when lockdowns early in the global pandemic led to an unprecedented surge in streaming subscriptions. So it’s figuring out the right balance for each user.Hollywood's film and television writers ratified a new contract this month, but actors remain on strike. “If they’re enjoying hours and hours of programming and a lot of shows, and we’re meeting the need, they’ll think it’s of great value. ![]() “It’s an art of the business, of any subscription business, and really it’s about providing enough value to the consumer that they see it as a good value relative to usage and what it costs,” Sarandos said. ![]() When Vulture asked Netflix chief content officer Ted Sarandos last April whether he expected a price rate in 2018, he offered no predictions but explained the company tried to ensure it was making enough interesting programming to justify its fee. ![]() Netflix, of course, offers much more original programming than any other streaming service, and Wall Street investors have been predicting for a while the company would continue to slowly raise rates in order to finance the billions it’s investing in content (and to boost its profits). Netflix’s midrange plan is still $2 cheaper than what HBO charges its cord-cutting customers for HBO Now ($15 per month), though more expensive than Hulu with no ads ($12) or Amazon Prime (about $10 per month). Its last big hike was in October 2017, and a slew of big cable and satellite companies - including Comcast, AT&T’s DirecTV, and Dish - have also rolled out increases in recent weeks. It’s not particularly shocking Netflix is raising its rates. ![]() (Brazil and Mexico are being spared the hike, at least for now.) “We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” a company spokeswoman said. The entry-level, single-stream plan is going up by a dollar to $8.99 per month, while tech nerds who want all the bells and whistles of four streams, Ultra HD, and Dolby Atmos will have pay $15.99 instead of $13.99. New subscribers will pay the more expensive fees effective immediately existing members will see the new charges roll out in the coming weeks, and will be notified via email 30 days before their prices go up.Ī Netflix spokesperson confirmed the new pricing structure to Vulture, adding that customers in Latin America and Caribbean countries where Netflix bills in dollars will also see their bills go up. prices across the board, with its most popular plan - two simultaneous streams in HD - increasing to $12.99 monthly, about 18 percent above the current $10.99 price. The streaming giant said Tuesday it was raising U.S. Photo: Guillaume Payen/SOPA Images/LightRocket via Getty Images
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |